You’ve heard it all.
“You need to be on social media”
“You need a sales funnel”
“You need to run Facebook ads”
Chances are, you’ve already tried one or more of the above. And maybe one (or all three) didn’t work out – and still aren’t. Good news: It’s not because you got dealt the wrong deck of cards. It’s because most organizations, like yours, overlook a few modern components of the online marketing world that are critical to a company’s Digital Marketing success.
Here are the Top 3 Mistakes Organizations Are Making Online Today:
1. Not having enough online social proof
The truth? Your customers are more skeptical than ever. Why? Because they can be. It takes them less than 60 seconds to find information on a product or service – whether that information comes from your company or a 3rd party source.
As ideal as it would be to have all of their information come directly from representatives of your company, customers are actually going out of their way to make their purchasing decisions based on what others are saying. Your customers are searching online for reviews and opinions of your offers before making a buying decision. That means if you’re not showcasing a plethora of 5-star reviews and happy customer reviews/case studies on your social media accounts, your potential customers will turn their left cheek.
According to Forbes, 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts.
2. Not publishing consistent, relevant content on social media
Speaking of social media, the content your company is producing (or not producing) online has a direct affect on how profitable your online marketing efforts will be.
According to Forbes, 78% of consumers say companies’ social media posts impact their purchases.
According to AdWeek, customers are 6x more likely to purchase a product if the page includes pictures from social media.
3. Not using automation to provide lightning-speed communication to their customers
Customers in 2019 don’t want to wait – nor do they have to. One of the most incredible things about the digital age we live in is that you can reach your customers faster than ever before. However, you can also lose customers faster than ever before, since customers are used to high-speed information. If they have a question about your product or service, you better have some form of automated communication like a Messenger Chatbot implemented into your customer relationship management strategy if you want to capture their attention and earn their trust (and purchase) online.