Ahhh – the sweet sound of your company losing money thanks to paid advertising costs increasing (I’m looking at you – Zuckerberg).
That’s not a sweet sound at all. Losing money to acquire new customers online might be something you’ve come to accept, but what if I told you there was a new way?
A way that saved your company from losing any money at all.
Enter: Breakeven Offers.
A breakeven offer is an offer that must be sold to cover the costs of acquiring a new customer, and make a profit in the end.
We’re often baffled by how many companies don’t have breakeven offers in place online, which lead me to write this.
Regardless of what industry you’re in, having a breakeven offer can and will offset your company’s costs to acquire new customers. You need to have a breakeven offer in place and a strategy for selling it online if you want your profit to grow – fast.
How do you profit after “breaking even”?
By up-selling your customers to a higher priced product or service on the backend.
Having a successful breakeven offer in place for your company looks like this:
A breakeven offer is a component of your sales funnel (and if you still don’t have a sales funnel in place? That’s first in order!)
If you can get your sales funnel to break even, where you spend $5 and make $5, that means you get a customer for free. And THAT is what will increase your profits like wildfire.
This is one of the most profitable and powerful digital marketing secrets so many companies have yet to implement. If you start now, you’ll have an edge over your competition and grow faster than you could ever imagine.
Send us a message today to get our help implementing a custom breakeven strategy and sales funnel for your company.