The computers that run in households across the globe, the leggings that convince wearers they’re buying a new lifestyle, and the coffee millions of civilians stand in line for at 6:00 am.
What do they have in common?
Cult-like brand followings.
Apple, Lululemon, and Starbucks are three of the world’s leading billion-dollar brands, with customers willing to fork over their last dime just to get their hands on each brand’s beloved products. Each company’s success was far from accidental, however. Here are two strategies Apple, Lululemon, and Starbucks have used in their branding and marketing to build an impressive base of loyal customers:
1. Clear values
According to the Harvard Business Review, 64 percent of consumers say shared values is the primary reason they remain loyal with a brand. If you want your brand to produce worldwide frenzies like every new Apple product launch, your company values need to be clearly defined (first), then clearly communicated (second). This will allow your customers to understand your values and realize they share the same. Brand loyalty and connection are established that way, which leads us to:
2. Humanized content on social media
The above phenomenon is why it’s absolutely critical to share content on social media that isn’t just advertisements of your products or services. You must have a content marketing strategy that focuses on communicating your brand’s story, while building emotional connections with your followers. The result will be a pool of trusting customers who take care of your marketing for you. Your bottom line is directly related to your brand loyalty (or lack thereof).
If you need help connecting with more customers online and building brand loyalty, send us a message here to see how we can help your company grow.