by Lauren Gordon | Mar 26, 2019 | Blog
The 80/20 rule is one understood by the most successful companies today. The rule states that 80% a company’s sales is generated by 20% of a company’s customers. This means that the majority of your sales are likely coming from repeat customers, so if you want your... 
by Lauren Gordon | Mar 19, 2019 | Blog
The computers that run in households across the globe, the leggings that convince wearers they’re buying a new lifestyle, and the coffee millions of civilians stand in line for at 6:00 am. What do they have in common? Cult-like brand followings. Apple, Lululemon, and... 
by Lauren Gordon | Mar 12, 2019 | Blog
Unfortunately, most companies aren’t Starbucks. Most companies don’t have customers who set their alarms 15 minutes early to happily make a pitstop on their way to work so they can pay 5x more for a product they could get across the street for a pennies. Most... 
by Lauren Gordon | Feb 26, 2019 | Blog
The role of our consultants here at Vivid is simple: deliver results-driven trainings on modern marketing for organizations around the world and make sure our clients get the maximum value possible out of our relationships. Our consultants are available to travel to... 
by Lauren Gordon | Feb 12, 2019 | Blog
Ahhh – the sweet sound of your company losing money thanks to paid advertising costs increasing (I’m looking at you – Zuckerberg). Wait… That’s not a sweet sound at all. Losing money to acquire new customers online might be something you’ve come to accept,...
